Seoul, the capital and largest city of South Korea, captivates visitors with its dynamic shopping districts like Myeongdong, Hongdae, Dongdaemun, Namdaemun, and Insadong. These areas brim with unique character, offering charming boutiques and delectable culinary delights. The global phenomenon of the "Korean Wave" attracts travelers from around the world who explore the city, seeking familiar backdrops from beloved K-dramas and music videos.

Serving as the capital since the Joseon Dynasty, the city boasts magnificent architectural gems like Gyeongbokgung Palace, Changdeokgung Palace and Namdaemun. Visitors can also immerse themselves in the rich cultural heritage by staying in traditional Hanok houses and experiencing the captivating artistry of the Korean tea ceremony.